Mortgage banking is a huge market, but it’s been a notoriously bad market for startups. Late-funnel-high-intent keywords for real estate are among the most lucrative and efficient in online ads. So the only real way to build a great business is to find a more cost effective way to scale acquisition. One approach is to go earlier in the funnel, where there may be more inefficiency in indirect intent, and try to build products that solve problems earlier in the home buying process.
Low level task-based AI gets commoditized quickly and more general AI is decades off. In the meanwhile, will new AI startups succeed or will the value accrue to Google, Facebook, and Amazon?